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We solve

marketing for counselors

Two blogs a month to fuel your whole marketing effort

(for less than the cost of one therapy session)  




Counselors want to give their clients educational content like blogs. Blogs serve both a relational and a strategic purpose. Relationally, blogs encourage and energize clients beyond session time and let prospects know you care about relevant issues. Strategically, blogs are the unsung heroes of all your marketing efforts. For counselors, blogs are no longer a backburner item.


But why is counseling content like blogs so hard to get?

Writing original content is HARD. It's time-consuming, emotional, and takes years to master. 

Original content is EXPENSIVE. It's more than $400-500 for a professionally written article.

Therapists worry about RISK. Singling out clients even on accident exposes therapists to risk.

Our Solution for Counselors:

  1. We're licensed therapists professional writers who "get it."

  2. We deliver two therapy-focused articles a month for less $$ than a therapy session.

  3. As a third party, we can speak objectively.




NeatlySaid is led by Joshua Zello and Josh Polgardi. We're stuck on spreading the good word about therapy and empowering counselors to control their own marketing.


Our content subscription makes content accessible and relevant for counseling practice owners that have neither time nor budget to provide their clients with educational content. 


Not only that, this content solves counselors' marketing problems - at a fraction of the time and cost it would take to outsource.

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Joshua Zello is a Licensed Professional Counselor and Mental Health Services Provider set on helping people grow into their potential. When he's not fly fishing, he's usually trying to beat his 8-year-old son at chess - and failing.

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Josh Polgardi is an experienced marketer, copywriter, and ghostwriter who gets results for his clients. When he's not remodeling his house with his wife, he's remodeling his house with his wife. 



How does this content help my clients?

Neatly Said is professionally written, therapist-approved content from real souls, written to the hearts and minds of your clients. We address common issues as an objective third party, with a relatable tone and from a refreshing perspective. This helps break down isolating and hopeless feelings clients often experience as they consider therapy or are current clients. It’s clear how important engaging content can be, and how little of it there really is for most practices.

How does this content help me?

With two phenomenal articles a month ready to use, counselors can become marketing machines with little effort and maintenance.

One blog could easily be the foundation of a month's worth of marketing for a counselor, and we give you two.

Your website will also be more professional, insightful, educational, and relevant with two blogs each month for your clients.

Is this original content?

Yes. This content is written for you, by us and we never plagiarize. We take real stories from our lives and apply them to your clients’ lives in a way that fosters deeper thought and growth.

How does it work?

Don't worry, it's easy. With a Neatly Said blog subscription, we send you two articles each month on the first business day of the month, unless it happens to be a holiday.

You'll receive an email from NeatlySaid.com (do not trust any other domains for this subscription) with an easy download link. From there you have all the content you need to fuel your whole marketing effort and delight your clients for one month.

Can I cancel this service?

Absolutely. Our monthly subscribers can stay as long as they like, and we think they'll want to stay. We exist purely on the quality of our content and a strong understanding of what educational content can do for clients' lives. Cancel any time up to your distribution pay date and we’ll treat you with character. We won’t even ask questions.

Our yearly subscribers must commit to the full year to receive the offered discount.

Will this help my site’s SEO?

We wish we could proudly exclaim “YES!” but we know it won’t hurt your SEO. Google’s algorithms change often, but experts seem to agree that content used with permission – as long as that is clear in the content – is OK. (we make it clear in the content!)

One other thing – we don’t like to focus on SEO too much. That’s not the point. This is an added value at a very low cost to help your clients grow and relate to someone else brave enough to write about their problems. When they find your site, they’ll likely stay longer, learn something new, or perhaps trust you enough to take their first courageous leap into therapy.




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