• Josh Polgardi

A Year from Now: Thoughts on Small Improvements

Rome wasn’t built in a day, but it was built in a collection of days.

Marketing for Therapists and Counselors

When the pandemic struck the US and the majority of its workforce receded into their dwellings, I feared one thing more than the pandemic itself: laziness.

That’s hyperbole, of course. I don’t want the virus and wish it on no one else. But in terms of things I can control, I didn’t want to lose all my positive momentum and routine. Things like flossing, walking, playing fetch with my office mate Rudy (pictured), laying off carbs, etc.

This is Rudy

It’d be really easy to do, right? I’m not going to avoid eating the bread I have if people are getting into fistfights over it at the Costco. These are/were weird times. Is walking outside even safe? Can dogs fetch in a pandemic?

little things right over time

I’ll admit I flirted with disaster a bit. Plenty of outdoor walking at safe distances, and plenty of bread. But to put a little fight back in me, I wanted to do something multiple times each day for just a few minutes - and get better at it. Something with real measurable progress. Physical fitness seemed like a good goal, right? I’m a bigger guy – 6’2” and what I like to call an “athletic” 250 pounds – but I certainly don't want to exceed that.

I got a wild idea. Just set an alarm on my phone every hour on the hour, and do a set of 10 pushups, 10 crunches, 10 curls, and 10 squats. Takes less than two minutes and instead of costing me valuable time, my work improved too. After about a week I jumped up to 15 reps each. After another week I added more exercises. And so on. You get it.

But here’s the thing, after about four weeks, my wife gave me the ol’ “Whoa, buddy. Can tell you’ve been working out.” And there you have it, folks. Charm your wife in less than 16 minutes a day, 5 days a week. I should write a book. No wait, podcast!

neglecting little things over time: online presence for therapy practices

Nice segue, eh? Yeah, I don’t like it either - too contrived. But it’s still applicable, even though it could sting a little.

In the long list of things therapists must do aside from staying emotionally available eight hours a day (miraculous all by itself), their online presence is often nowhere to be seen. Maybe you’re amazing at it, but many, many rarely get to it.

In fact, some even shy away from the notion of improving their online presence. It feels a little bit salesy or manipulative, and I get that big time. Making this site was hard for me for the same reason. Shoot, even writing this blog.

But what I must remind my introverted self (and perhaps what you may consider) are the following points:

  • The quality and power of what we do falls flat if people looking for us online can’t find us.

  • People instinctively seek solutions online for nearly everything. Google is Google because they understand that.

  • Making an appropriate, professional representation of ourselves and our services online is honest, modern, and just one more way we make it easier for people to make the courageous decision to choose therapy (or in my case, get you a couple articles each month to support that!)

so the point is

I want you to join me on this journey. I’m not comfortable asking, just like you might not be comfortable spending too much time on your online presence. But think about it, you’re reading this and you found an elegant solution to a somewhat pervasive problem: site content is too time consuming to do it yourself, and too expensive to hire a freelancer to do it – even if you find a good one.

And so here we are. Picture yourself a year from now and consider the difference it would make to have nurturing, educational content on your site to the tune of two articles a month. Small but impactful decisions made over the long term have outstanding effects, and we hope we can help.

We deliver two therapy-focused articles for your therapy practice's website each month for less than the price of an average therapy session.

Learn more here.

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